Sports Marketing

I don’t understand sports marketing, specifically the AirHogs. They changed mascots this year, from Ace Bacon (a fighter pilot pig) to Scout, a blob that’s supposed to be a fighter pilot pig. Apparently, a realistic fighter pilot pig scared children. WTF? Scout looks like Dodger, the Ft Worth Cats old mascot. Allegedly, it’s the same … Read more

Bitch Bitch Bitch

Are sports fans ever happy? Last year, the AirHogs had a dreadful start to the second half, and everyone was complaining – the players have given up, the manager is panicked, we’ll never win again. This year, they clinched with almost three weeks to go, and people are finding other things wrong – management isn’t … Read more

The Humane Society of Baseball

As someone who has been involved in pet rescue for over ten years and an AirHogs season ticket holder for three, some of the parallels are striking. Why are pets dumped at the shelter? The usual reasons (regardless of validity): “it’s not trained”, “it’s too expensive”, “it doesn’t get along with our other pets”, “we … Read more

Sold!

The El Paso Diablos announced new ownership yesterday – the Tigua Indian tribe which lives in and around the city are now the majority owners. The Diablos were a sister team to the AirHogs until the AirHogs were sold earlier this year, as both were owned by Ventura Sports Group. With the sale, Ventura goes … Read more

Scattered Thoughts

I can’t believe hockey season went longer than basketball season – and they both go on too freakin’ long. Congratulations, Mavericks! Next year, try to close it out sooner. On to more important sports. Baseball can make anyone an obsessive-compulsive about statistics. I was in Nashville for a customer meeting, and after my wife mentioned … Read more

So glad that’s over

Congratulations to the Green Bay Packers, the winners of the Metroplex’s first Super Bowl. The national anthem sucked, the halftime show really sucked, but the game was actually pretty good – which is how it should be. I poked around Wikipedia (so double-check the facts), and this was actually the third Super Bowl in Texas … Read more