Another season

It has been a long, long time since I posted here. Since I didn’t have anything to say, I didn’t force it – even though that is contrary to most of the bloggers in the universe.

The AirHogs are in the next phase of “let’s destroy the team” – the owners have decided to co-locate the team between Grand Prairie and Amarillo. So, now they are the Texas AirHogs.

This is quite possibly the stupidest move in the history of organized sports, other than just giving up and having a traveling (no-home) team. A team with two home fields that are 354 miles apart. WTF?

Reminder to the owners and league: Texas is not New Jersey. You can’t just drive across it in an hour. If Southwest flies between the cities, only crazy people are going to drive it. 

We gave up our season tickets last year, because we just didn’t have the time any longer. I was back in the office across town, and by the time I got home, I just couldn’t face another half-hour on the highways to get to the game.

Now, I’m back home-officed, and half the time they’re playing away games, and half of the home games are in Amarillo. I thought driving to Grand Prairie was bad. I wonder if this year’s season tickets package includes a hotel room in the other city. Maybe you can just ride on the team bus.

Why not just kill the team and get it over with?

To fill the gap in home games, the Great Southwest Collegiate League was invented. It’s a wooden-bat, college-level league for college players around the State. Their games are played in whatever stadium the AirHogs are not in that day.

I may go to a couple of their games. They seem to have two games per day, since they don’t have access to the stadium for a full season.

The AirHogs have done almost everything they can to kill fan support. I guess having someone show up in Grand Prairie with a sign “Tonight’s Home Game is in Amarillo” is the final step in the plan.

Sports Marketing

I don’t understand sports marketing, specifically the AirHogs. They changed mascots this year, from Ace Bacon (a fighter pilot pig) to Scout, a blob that’s supposed to be a fighter pilot pig. Apparently, a realistic fighter pilot pig scared children. WTF?

Scout looks like Dodger, the Ft Worth Cats old mascot. Allegedly, it’s the same person inside. He is an asshole. He seems to think people come to the game just to see him. While this is probably a requirement if your job is to look like an idiot in a blob suit, it is contrary to reality.

Sports should not need additional attractions – it is the attraction. I understand baseball is a lengthy game, and there are many details, but that’s what baseball fans expect. If your kids get bored, there should be attractions for them away from the action. Out of sight, out of mind.

Scout is for the children. He needs to take the children Pied-Piper style out of the way. However, since Scout’s human inside thinks he is the center of the universe, he leads the children by running up and down the home dugout with a t-shirt. All the children are screaming for the t-shirt. Scout is the center of attention. His life is fulfilled.

There’s only one problem. It’s the bottom of the ninth, and the home team is behind. This is when the fans want to watch the game. The most expensive seats? Just behind the home dugout. The seats where you can’t see or hear? Just behind the home dugout.

This is obviously a disconnect. The front office is trying to get people to the game, and then prevents them from actually enjoying it.

If you think a blob chasing children is required to sell tickets to a baseball game, you either spent too much time in marketing classes, or you have no faith in your product. Either can be deadly. It’s why Shreveport has had so many teams fail.

The Metroplex has the Texas Rangers, the Frisco RoughRiders, the Grand Prairie AirHogs, the Ft Worth Cats and probably more smaller teams.

How do you sell minor-league, unaffiliated baseball in a town that has a pro team that’s been to the World Series twice lately?

Here’s my thoughts:

Can you meet Rangers manager Ron Washington after the game? Probably not. The AirHogs manager will be in the bar by left field after the game. He lives baseball. Ask him what you want to know.

Want to meet the players? Frisco players sign autographs at given times. AirHogs players (and many opponents) eat dinner in the bar after games. They’re very gracious with their time. Buy them a drink.

Can you sit in a front-row seat for less than $15? You can in Grand Prairie. Try that in any pro sports in the area.

Grand Prairie has affordable, accessible professional baseball. Nobody else (except the Cats) has all three.

Why isn’t that the marketing plan? Why aren’t baseball games being marketed to baseball fans?

I never went to major league games with any regularity because it was too expensive to get good seats, and getting in and out of Arlington is painful. We went to a RoughRiders game and it was fun, but the traffic was horrific. In Grand Prairie, we found a team that was accessible both personally and geographically.

The whole point of playing unaffiliated ball is to get moved to affiliated, then to the majors. So, they actually play ball. There are more triples than in any other level of baseball because its all out.

So, accessible, affordable, professional baseball played by people with something to prove.

Why again do I need a blob to excite me?