Everyone has food memories from their childhood. Some even have happy food memories.
If you’re like me, and you’re living in the city where you grew up, you may still be able to relive your childhood memories. The only time you can’t is when the place closes. (I really miss Kip’s Big Boy, but I have Frisch’s Big Boy when I visit my grandkids in Ohio.)
I think food memories are hardest on people exiled from their childhood homes (sometimes by choice) where the food is still available, you just can’t get there from here. This is especially true if you are from a cultural background that reveres food.
The Spousal Unit is from Brooklyn and she is Brooklyn Italian. She is … opinionated about food. If you want to get her going, just call “pasta” “noodles” or tell her if she needs pizza, Dominos can be here in a half-hour, and if she really needs an Italian food fix, there’s always the Olive Garden.
Never mention Olive Garden – except to her sisters, who inexplicably like it.
This week, in earth-shaking news, DaVinci Pizzeria, the Spousal Unit’s favorite pizzeria in Brooklyn (and therefore in the world) started shipping their pizza. Shipping, as in having FedEx deliver pizza to anywhere they can reach in two days that is willing to pay the rather pricey shipping charges. (Frozen food requires two-day shipping, which is not cheap.) You can order online, which takes some of the fun out of calling for pizza, but it works.
DaVinci has Sicilian pizza, which is not pizza. It’s a very thick crust, and you don’t get slices, you get squares. It reminds me of Chicago deep-dish pizza, but I don’t say that out loud, because I want to live.
So, while my wife was reveling in the pizza of her childhood arriving on her doorstep, a lot of other people are complaining directly to the pizzeria on their Facebook page about how much it costs.
These were my (slightly-edited) thoughts which I posted, but their page is wisely moderated, so we’ll see if they think it’s worth posting – it’s a defense of small business and a plea to just mind your own beeswax if you think someone has their priorities out of whack:
To everyone complaining about shipping costs, I feel your pain. As the husband of a Brooklyn expatriate, I have had 19+ years of “You don’t understand! You can’t get that here! I NEED IT.”
I’ve only been to DaVinci Pizza once – we were visiting my wife’s family and friends in the area, so we went for lunch. My wife was taking photos of all the food with her cell phone. One of the staff asked if she wanted a picture of the two of us. She said, “Why would I want that? I just need photos of the food.”
Any food shipped to Texas from New York is insanely expensive – but it’s mostly the shipping costs, with the possible exception of Junior’s Cheesecake – and they’re relatively famous, so they have volume in their favor. Pastosa Ravioli will ship, but the shipping costs more than the pasta. We tried to order cookies for my wife’s Aunt in Florida once, and decided we just didn’t love her that much.
Here’s the issue that Mom and Pop businesses run into – the stores don’t set the shipping rates. They either absorb them which kills their profit or pass them on which annoys their potential customers. Sure, you can ship more slowly, but the food won’t arrive edible. I did think $80+ shipping to get $100 of pizza to Dallas was a bit insane, but it’s cheaper than us flying to Brooklyn and having my wife discover all the other stuff she needs to take home. (It’s also cheaper than a two-day UberEats delivery with the pie in the back of a random driver’s car.)
So, I had really, really good Sicilian pizza last night and a calzone for lunch today, and my wife is happy (Happy wife, well, happy wife.) However, I know my late mom-in-law will put in a good word for me on Judgement Day because I got her favorite child (well, except for her Shih-Tzu) a real Brooklyn Sicilian pizza and I ate a proper calzone.
I didn’t really have much of a choice – I saw the announcement that they were shipping, and I told my wife, so it’s my fault, anyway. My only fear was adding up the costs, and wondering what would happen if it arrived and it sucked.
It didn’t suck.
It may be too expensive for some. However, if it brings someone’s childhood back, even for a moment, that’s worth it.