I’m the President of the Board of Directors of Agape Broadcasting Foundation, Inc – which most people around here would know as KNON 89.3 FM – the Voice of the People. You can listen online at www.knon.org if you’re not in the DFW area. (You can also pledge online, and we’re in the middle of pledge drive. Yes, again.)
However, we’ve pretty much tapped out our core listener base, and we love them, and they are quite generous, but we need new pledgers. This is very difficult to accomplish – especially when there are two PBS stations down the dial with a lot more money to chase money.
It pains me that we have to have a budget to raise money. In the perfect world, people would simply fund us because they believe in the mission of the station (The mission of KNON is to be the Voice of The People in the Dallas area. We provide unique programming to reflect the diversity of the entire Metroplex community.), or they like one of our formats or DJs, or they’re just good people.
This is not a perfect world.
So, this pledge drive, we’re trying two new ideas.
First, we need the de-icers on our tower replaced – when the tower froze last winter (yes, it gets cold in Dallas), we were off the air – our power was so limited, our transmission area was severely compromised. So, I’m running a campaign outside pledge drive to raise money for that specific project – http://www.gofundme.com/warm-tower – and we’re trying to see if people will actually donate just because it sounds like a good cause.
So far, almost all the donations have been from our volunteers. So, the concept of raising hundreds or thousands of dollars instantly may be overblown, or it may be people care about strangers who need a new kidney or a special night out but they don’t really care about a community radio station.
The irony of that campaign – which hit me after I created it – is that people outside Dallas who contribute could listen over the Internet and so they wouldn’t be impacted if the tower froze over. So it goes. Still, we’re a small operation, we’ll take anyone’s money.
The other new technology is Pledge By Text – since everyone has a cell phone these days (it seems), let them pledge with it.
Text “KNON” to 56512 from your mobile phone, and you’ll get a link back to let you pledge. Choose your favorite show, your favorite DJ or just send it to the general fund.
We appreciate your support!